Company: Snap Finance x Sett
Role: Lead designer & art direction
Role: Lead designer & art direction
I played a pivotal role in shaping the brand identity of Snap Finance and Sett — a Snap Finance service. The following examples illustrate my involvement with the design of a variety of assets including credit card design, landing page design, color palette creation, business card design, Google Play and App Store screen design, custom branded illustrations, marketing collateral, free-hand animatic illustration, and art direction for motion graphic promotional videos.
My responsibilities encompassed the entire creative process, from conceiving ideas to gaining final approval and facilitating successful public launches.
Below: Example of custom free-hand animatic illustration storyboarding for Snap Finance
live-action television commercial
live-action television commercial
Design layout for motion graphic animated SEMA (Specialty Equipment Market Association) convention booth
Animated footage from the final booth presentation
Final SEMA video below
Snap Finance business card design
Snap Finance mailer design
Visual guide example
Digital ads
Google and App Store screen designs
Custom design and illustration of internal App Store thumbnails. This involved a diverse range of designs, including stylized computer screens, alert bells, and open books, all meticulously crafted to enhance the visual appeal and engagement of the Snap Finance app within the App Store ecosystem.
Snap Finance landing page design
Branded custom illustrations for Snap's Summer Camp Marketing event in Salt Lake City, Utah
I spearheaded the art direction of 'Sett,' a service offered by Snap Finance, involving comprehensive brand development. This included advertisements, landing page design, card design, and brand guidelines
My approach to this project was to maintain continuity with Snap Finance's branding, leading to the incorporation of select colors from their palette into Sett's brand identity
